Information Design

Theory:   "Wayfinding," "sign-posting" By Romedi Passini 'Wayfinding' or 'sign-posting' is defined as "an architectural methodology using communication by words, pictures, charts, graphs, maps, pictograms, and cartoons, whether by conventional or electronic means" (Jacobson p. 84). Pros: Signs are universally understood and instantly recognizable Low cost Shown only what is necessary Remove excess information Cons: Meaning may be interpreted differently, especially in other countries Information may be limited May need more than one sign to get point across Any misinterpretation can cause confusion and problems may arise.  More signs should include digital motion, though costs would rise significantly.  Signs seen at airports include motion or signals to avoid confusion with drivers and travelers. Reference Jacobson, Robert. (1999). Information Design . MIT Press

What is Information Design? Information Design is the practice of presenting information in a way that fosters efficient and effective understanding of it.  The term differs from Graphic Design in that it displays information effectively rather than in an artistic expression.  Information Design is closely related to the field of data visualization. Information Design can be used for broad audiences ( such as signs at airports ) or specific audiences ( such as personalized telephone bills ).  The resulting work often seeks to improve a user's trust of a product ( such as medicine packaging inserts, operational instructions for industrial machinery and information for emergencies ). https://en.wikipedia.org/wiki/Information_design