Wayfinding Theory
Theory: "Wayfinding," "sign-posting"
By Romedi Passini
'Wayfinding' or 'sign-posting' is defined as "an architectural methodology using communication by words, pictures, charts, graphs, maps, pictograms, and cartoons, whether by conventional or electronic means" (Jacobson p. 84).
Pros:
- Signs are universally understood and instantly recognizable
- Low cost
- Shown only what is necessary
- Remove excess information
Cons:
- Meaning may be interpreted differently, especially in other countries
- Information may be limited
- May need more than one sign to get point across
Any misinterpretation can cause confusion and problems may arise. More signs should include digital motion, though costs would rise significantly. Signs seen at airports include motion or signals to avoid confusion with drivers and travelers.
Reference
Jacobson, Robert. (1999). Information Design. MIT Press
Hey Jay,
ReplyDeleteI liked your comment about “Signs seen at airports include motion or signals to avoid confusion with drivers and travelers.” In the book Information Design reading the wayfinding concepts is very clear how wayfinding is conceptualized:
“1 – decision making and development of a plan of action to reach the destination” (88) This is definitely a great concept for problem solving for roads and maps for drivers and travelers. We are so dependent in information design in the airport and roads, and wayfinding theory is a theory that we see applied frequently in our everyday lives.
Another example we could apply for this theory: when you buy a piece of furniture. A well-designed manual of instructions is very important to set up a bed or any piece of furniture. Ikea is a great illustration of how they use it and relying on it for their customers.
Reference
Jacobson, R. "Information Design." pg. 88